Congratulations for setting up a new site? After many hours of hard work, you can finally see the result of it. How will you know if your site is working the way it supposed to be? How many visits did you received? Which section of your site has more visitors? What are they doing in your site? Wait, did you miss something? All of these questions can be answered by one tool, a tool that each website owner should implement on their site; WEB ANALYTICS tool!
What is Web Analytics? Web analytics is a collection, measurement, analysis and reporting of internet data for the purpose of understanding and optimizing your website.
Reasons why you should implement it in your site:
1: Understanding your Visitors
Knowing your visitor’s activity is powerful information. You, as a website owner, should know these information so you know what’s working and not. Understanding your visitor’s behavior will also give you insights about the following:
- How many are visiting?
- Where did they come from?
- Were they lead to you by links from other sites?
- How often do they return? What are they returning for?
- What are they doing? What are they not doing?
- How deeply do they dig into your site?
- Did they visit one page of your site and leave?
- Did they look around for the information?
- How much time are they spending on your site? Do you want them to come, find what they need and leave or do you want them to stick around for a while?
Simply by having these data, you’ll be able to optimize your site in a way that will be beneficial for your business and the visitor.
2: Understanding your Site
Understanding a user-behavior is one part of the puzzle in the world of web analytics. Another important matter is your site’s performance. Which of your pages are being viewed? Which pages has fewer visits? Why is that? How can you fix it? Are the pages being indexed correctly? Do you have links leading to a broken page? Site performance varies from one business to another. It all comes down to one question. What’s the main purpose of your site? By having site performance data, we will be able to provide answer to the question “why a specific behavior happened?” That could be less visits to a page, shopping cart abandonment, or fewer newsletter subscription. It’s easier to find a solution if you knew exactly what the problem is. That’s the job of your Web Analytics tool.
3: Understanding the result of your marketing effort
Driving traffic to your website is also an important matter of having a website. This can be done through search engine marketing, e-mail marketing, social media marketing, and more. But what really happens after you direct them to your site? Which marketing effort is driving high quality traffic to your site? There are tons of ways to measure the success of a site and it also varies from one site to another. If you have an e-commerce site, you should be measuring your site’s conversion rates, product added to cart, days to conversion, and more. But if your site is not an e-commerce, you should be measuring leads, sign-ups, bounce rate, click-through-rate, avg. visit duration, or page depth. Choosing your site’s Key Performance Indicator (KPI) really depends on the reason why your website exist. You just need to analyze it together with the objective of your website. Once you find the marketing channel that’s working for your site, it’s time to put more effort in it to assure continues success of your website’s existence.
These are the reason why you should implement web analytics tool in your site.
Now it’s time for you to start digging in, to all that data.