Let’s face it. As a small business owner, you have plenty to do without having to worry about the plethora of channels to propagate your content online. Surely that weekly Facebook post and the occasional Instagram post would do. However, what if there were an easy way to keep on top of where things fit, and how each channel could play off each other strategically? Yup, enter the content calendar.
Why you would love using a content calendar
The content calendar is a document that keeps track of your content. At a quick glance, it will tell you when you need to be posting what content to which channels, in addition to holidays and campaigns. So how does it make life easier for you?
- Having a content calendar helps you to make strategic decisions over the interplay between content on your various social channels. Maybe it’s a tweet you’d like to link to in your newsletter or a Facebook post you embed or call out in a blog post. Having your posts in one place helps you to see which would be relevant.
- Mapping out your content makes it easier to look at the big picture – especially when it comes to paid advertising on those channels.
- A content calendar helps you plan ahead so significant events like holidays or fun milestones don’t sneak up on you. Scrambling at the last minute to find seasonal content would be a thing of the past.
- The person doing the actual planning and posting will be more organized and spend less time on social media, with fewer mistakes. You can definitely still make last minute switches when something relevant pops up, but you’ll have a nice backlog of posts for the next time.
- If you work in a team, having an accessible content calendar lets everyone know what is coming up, and potentially contribute ideas. It also lets people feed off the ideas that are already there.
How to get started
There are already many free content calendar templates which you can get started with. They come in both Excel and Google Sheets flavors, so there is something for you no matter your preferred platform. If you’ve got a budget, there are also upgrade choices that give you more options.