With the holiday season fast approaching, many businesses will be starting their year-end promotions for customers looking to get a deal on gifts. For online stores, most of the time this means getting the word out through banners, search and social ads, and email marketing.
If you’re looking for an idea to cut through the clutter, gift guides can be an effective method that is often overlooked by everyone else. These days, many people research their gifts online. Especially when it comes to people with different interests. Which is why gift guides for specific niches are very popular! There are two main ways you can go about doing this. The first is to reach out to websites that publish guides, or to create your own! Let’s look into each one of these.
Reaching out to publishers of gift guides in your niche
Whatever your niche, there are bound to be influential blogs that rank well on search engines that have a steady following! So use the search engine of your choice and look for publications that put collate gift guides. So for example, if you are selling accessories to decorate the home, it could be interior design blogs or product design websites. The next thing you want to do is to make sure that the site has an active and strong following. This can be estimated by going to their social media channels, and that their posts are relatively recent. The number of followers itself isn’t that important, as they already rank strongly on search engines, but this can often be a proxy for site quality.
Once you have a list of a few sites that fit the criteria, you can create a spreadsheet with the site, the guide and also contact person. That way, it is easier to track and build a relationship longer term relationship with influential people in your space. Customize an email to reach out to them explaining who you are and why your product is a great fit for their guide. You can even offer them a sample to test your product(s).
Outreach programs like this can sometimes have a snowball effect with other sites discovering and talking about your product once one already lists it.
Creating your own gift guide
Also for consideration is creating your own gift guide. A good place to start is the Google Keyword Planner. It gives you an estimated search volume for your selected terms. For example, if you sell coffee beans, you could look up ‘Gifts for coffee lovers’ and see how many average monthly searches people are making on related terms. That way, instead of touting your own product, you can look into complementary products that go well with yours for your gift guide and even create a bundle! Your gift guide should include a short blurb about the person the gifts are intended for. That way readers will be nodding in agreement as it reminds them of the person the gift is for.
All in all, gift guides are not only useful to new customers looking for gifts but it also potentially introduces you to an even greater audience in the recipients!