How to create an email capture unit on your website


For many businesses, building their email list is a high priority marketing task. While these lists have been around for a long time, its has been picking up momentum over the past few years. It seems to be only getting more and more important as social media and traditional banners ads are decreasingly effective at communicating your message. There are many ways you can build your list and we’ve previously discussed how to capture these emails without being annoying. So today, we’re going deep into the weeds and discussing how to actually implement such a form.

The first thing you’ll need is a place to keep your list

If you’re just starting out, or are using Excel to store your email list, you should really consider a list management tool. There are some great ones that will make your life a lot easier such as MailChimp and AWeber. For this post, we will be using MailChimp as the working example as there is a free tier for up to 2,000 email subscribers.

The best tools for the job

The process of creating an email capture unit really boils down to how you want it implemented. From WordPress plugins to custom built exit-intent popups, the sheer number of different tools at your disposal reflect the degree to which this is something only limited by your creativity. But let’s start from the simplest one.

Two simple ways to get going



If you’re using Mailchimp, they give you a few options right off the bat so you don’t have to install a different tool. The easiest of which is to create a form signup on their site, and then link to it. However, this adds extra friction as your visitors have to leave your site to a different page in order to sign up. It might be a quick way to get started, but ultimately you’d want to look into other options.


Another option Mailchimp gives you is to create a custom form using their interface and then copy and paste the resulting code into your website, making it a much more seamless experience. It’s nothing fancy but is an unobtrusive way to quickly add an email capture form into your website. This is easily integrated into Website Builder by adding a ‘Code’ component and pasting it directly from Mailchimp itself.

If you use WordPress, there are plenty of options too

MailChimp for WordPress


MailChimp for WordPress is an easy-to-use plugin that lets you customize your email capture unit in the widgets section. The free version packs in many features but there is a paid one too if you need integration with eCommerce or deal with multiple contact lists.

Bloom pluginscreen-shot-2016-11-07-at-2-44-1


Bloom is a feature rich plugin for WordPress that connects to a wide variety of other services. It also makes the creation of forms and popups easy and intuitive to use.

For people who are looking for a standalone option



Inbound marketing experts HubSpot have a standalone contact management solution as well that is free to use. With their expertise in the inbound space, they have optimized Leadin to get as much insight as possible from people who signed up to your list. Like the other tools, it is robust when it comes to integration and offers a slew of analytics data as well.