What 2017 brings in web design trends

headerLooking to give your website a fresh new look for 2017? Here are four trends we have been observing over the course of this year that will take over in 2017.

Experimentation and refinement of duotones


The Art of Travel Homepage

Duotone is the use of two colors in a design. Originally from the world of the printing press, it came from a time when it was more efficient to use two color plates in the printing. Much of it was initially driven by Spotify’s brilliant use in one of their campaigns but as 2016 progressed, designers have continually refined this style. The Art of Travel is one such example of this. A duotone video contrasted bold accents and typography gives it a highly refined and sophisticated look. But the potential doesn’t end there – mixing duotones with other art styles can also give your website a very distinctive look. Just take the website for the video game Firewatch, for instance. It creates a distinctive style that is unique to them.


Firewatch’s distinct art style

As 2017 rolls around, we expect that more websites continue this mixing of styles and experiment more with the use of Duotones. 

Material Motion


Over the last couple of years, Google’s signature style, Material Design, has taken off with many not only appreciating its simplicity but also how each element is purposeful. Now take that up a notch. Material Motion is Google’s guidelines for creating beautiful and fluid interactive elements. It gives a sense of energy and hints at the functions of user interactions, making it not only pretty but also useful in terms of UX.



With an ever increasing amount of data to sort through each day, designers are set to help users make sense of the chaos through visualizations. While visualizing data is nothing new, modern tools such as D3.js and ZingChart makes it easy for designers to incorporate that into websites.

Making full use of the viewport


moving from an older design to a more modern one

Rounding out the rear, 2017 could finally be the year that we cross the threshold that most websites make full use of the increasingly pixel dense displays that consumers are accustomed to. With responsive design now table stakes and easy to deploy with out of the box solutions, there should be no excuse for why your website shouldn’t take full advantage of the full glory of a great display.

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