Meet Lars Jon
Florist Lars Jon owns the company “Flower Studio”; a studio working with flowers in all possible ways. It is both a place to buy bouquets, plants, and presents, but the business also offers events such as florist courses, publishing of books and making TV appearances. All this to inspire people in different ways via flowers.
Lars’ husband and business partner, Andreas, is helping out with running and maintaining the company on a daily basis. Together they opened their first physical store “Flower Studio” at Store Kongensgade in Copenhagen in August 2017. Already in December of the same year, they opened another department at Kurhotel Skodsborg in the orangery of the hotel.
Expanding business with an online platform
Recently Lars Jon and Andreas decided to expand their business by adding a webshop to the One.com hosted website: www.larsjon.dk. From here they sell flowers, flower boxes, flower subscriptions, DIY materials, and courses in decoration.
Lars Jon and Andreas knew from the beginning that a modern business needs a website. “It goes without saying that your business has to be easy to find online – otherwise people quickly suspect that it does not exist at all. That’s why we have been very active on social media from the start.”
Being very active on social media, they did not initially have a plan to establish a webshop. But the business grew fast, and within half a year, the company went from 0 to 4000 followers on Facebook – and 4500 followers on Instagram.
With this growth came customer demands. Customers were suddenly requesting the possibility to serve themselves by placing orders online. “We quickly felt we had to comply with these demands.” Facebook and Instagram are vital for interacting with customers but not suitable as sales platforms, so they needed to find another solution to meet the increasing demand for placing orders online.
That’s why Lars Jon and Andreas decided to add a webshop to the website, as this is possible at One.com. This wasn’t decided without a headache, since neither of the two partners had any knowledge about building a webshop and thought it to be quite complicated.
The simple and easy solution
With the usual time constraint and handling all the practicalities when establishing a new store and also to get a website up and running, Lars and Andreas describe it as “easy to choose the solution from One.com where you can build the website as you would have in Photoshop or PowerPoint.”
Furthermore, Andreas, being the one to handle both website and webshop, did not have a great experience with either coding or setting up a site in WordPress. “If we have to be honest, the choice of One.com as the platform for website and webshop was not a big strategic choice. At first, it was the easy choice”, they say.
What initially made Lars and Andreas choose the solution from One.com was the simplicity and user-friendly approach to the products.
“Honestly, maybe it’s not as beautiful as a page built in WordPress – but on the other hand, you have the flexibility to always model your pages as you like, and we would not have that opportunity in a more closed down template.”
Already having their website hosted at One.com, made Lars Jon and Andreas move forward with also establishing a webshop. And for their wants and needs, working with the One.com webshop was the right fitting choice.
“It was incredibly easy to set up, and it fitted into the design of the website and immediately looked beautiful. It only took an afternoon actually, and it worked. It’s a simple webshop and we could use features like promotional codes as well.”
Increased revenue with Webshop
Less than a year after opening their first physical stores, business is going well. We asked to emphasize which products or features from One.com have done something positive for the company. Lars Jon and Andreas think that both the website program and the webshop make a big difference. “It has been easy to start up, use and maintain. It provides a result that addresses and covers our needs.” In fact, they go as far as to state, that the webshop has proven to be a real contribution by having a clear impact on the company’s revenue.