How fast does your website need to be in 2016?


A while ago we shared some methods to improve your website speed, citing a statistic on how even a one-second delay may cause a traffic drop of 11% to your site. A famous Walmart study also showed that it enjoys a 1% revenue increase for every 100ms of improvement.

Pingdom, a speed checker tool recently released statistics on all the sites their users have checked in 2015 and had some intriguing finds.

In 2015, the average web page:

  • has a load time of 5 seconds
  • is 3MB large
  • has an average of 42 images
  • makes an average of 89 requests
  • loads 21 JavaScript commands

What this means is that you should, at least, try to match those numbers and be safe in the knowledge that you are performing at least on par with websites that people are testing – ensuring you do not needlessly lose traffic.

Two tools to check  the speed of your website

Google Page Insights: Google Page insights is an easy to use tool to run automated tests. The best part of the tool is that it also offers specific fixes like to compress your Javascript and CSS files.

Pingdom: If you want to take it up a notch, Pingdom is quite possibly the best in class when it comes to benchmarking. It not only gives you a constant grasp on your website’s uptime but also real-time monitoring of your user’s experience.

Be sure to also check out our previous article on tools and tactics you can employ to improve your website speed.

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