Digital security is an incredibly complex field, and is often (correctly) best left to the experts, but it is amazing how a little knowledge can go a long way when it comes to keeping you safe from the most common forms of hacking and data stealing. There are many aspects, but when it comes to the data transmission over the internet, SSL is one of the most important.
So what is SSL?
SSL stands for ‘Secure Sockets Layer’, but is frequently also used to describe its successor, Transport Layer Security (TLS). Wikipedia describes them as ‘cryptographic protocols that provide communications security over a computer network’, but let’s just say it is like the secret handshake that assures visitors that they are sending data to the intended receiver, and nobody else.
How does it work?
The short version is that for a website to use a certificate, they have to go through a trusted provider such as Symantec (creators of Norton Antivirus) and Comodo that has previously verified their identity so that when a new data transaction is made, this identity can be verified by way of encrypted keys, which not only act as the ‘secret handshake’ that authenticates them as genuine, but also as a tool to decrypt the encrypted data that is sent, be it usernames and emails, or credit card information.
Why you need SSL
First, and most importantly, it is much safer for your customers if their data cannot be intercepted by anyone else when interacting with your website. If anything, this should be enough to convince you that if you are a site that handles customer data, it is crucial that you use an SSL certificate.
Having said that, there might also be a business reason. Increasingly, sophisticated consumers will only share their data with SSL secured sites (you can tell by whether the address in the browser has a https), and so having your website SSL secured is a great way to build trust with your customers, showing them that their privacy is important.
An SSL certificate is provided with all our packages
At One.com, we strongly believe that websites should honor the privacy of their customers, and so we provide an SSL certificate for all our customers, no matter the package they are on.