Should I use Website Builder or WordPress for my website?

headerSo you want to create your very own website and are considering between using the Website Builder and WordPress. On one hand, WordPress is the world’s leading Content Management System, powering over 25% of the web. On the other, the Website Builder has makes it super easy to drag and drop your way to a perfect site – focusing your time on the design, rather than the configuration of the website. Today, we are going to focus in on helping you decide which is the right path for you.

Before we get to that, here’s some good news. As a customer, both are free for you to try out and explore to see which is right – so you really have nothing to lose other than a couple of hours playing around. Let’s jump right in.

What is the difference between the Website Builder and WordPress?

The main difference is that the Website Builder helps you build your website using a WYSIWYG (What You See Is What You Get) tool, allowing you to drag and drop elements directly onto the website for your to publish, much like Microsoft Word or Powerpoint. WordPress manages your website through a dashboard that lets you add pages and posts that get saved into a database that is later dynamically generated when visitors go to your site. Each has its set of advantages and disadvantages, and to help you decide, here are some questions that would help you make a better decision.

How much flexibility and functionality do you need?

If all you want to do is to create a beautiful looking page for your restaurant, to show off your menu and location, or a portfolio site, the Website Builder is the perfect tool that allows you to layout your website easily, using our beautiful templates. You can be on your way doing what matters to you the most. Even if you want to create an online store, our Webshop add-on integrates perfectly and easily, with minimal configuration.

However, if you require something more in depth, such as a dedicated members area where they have to log in, or multiple pages where you need to post news, articles and host downloads, WordPress gives you the flexibility and with its rich ecosystem of plug-in developers gives you many options. For example, if you use Campaign Monitor orMailChimp as your mailing list service provider, there are several excellent plug-ins that can automate sorting people who sign up for different lists.

How much time do you have to build your website?

If you’re new to WordPress, there is a learning curve to get configured and setup. Due to the advanced nature of managing a WordPress site, there are various places to find the options you need to get going. Of course, it helps if you have a professional or experience. But if you need a site quickly built, the Website Builder lets you get from zero to published really quickly. My first Website Builder website took me less than 90 minutes.

What is your/your client’s comfort level with configuring a website? 

For someone who may not be ‘Tech Savvy’, WordPress’ sheer volume of configuration options might be scary. Sure, everything has a learning curve and people have different levels of comfort with playing around with settings and menus.

How large do you intend to scale your website?

While you can create many, many pages in Website Builder, at some point, the economies of scale with a WordPress site will be worth the learning curve. Having an automatically updating index and plug-ins that find relevant older posts to link at the end of an article is a great way to keep people engaged on your site and is easy to set up on WordPress – once you get the hang of things.

Will you have an editorial team?

Finally, if you will be having an editorial/writing team contributing to your website, WordPress shines. By having drafts and the ability to approve and publish posts, it makes it convenient to track and work remotely instead of having various word files flying around via email. Having a final_final_v3_really_final file is never a great way to do things.

All in all, there are situations where each option is a better choice, but ultimately it boils down to what you are trying to achieve with your website and how comfortable you are with configuring various options. Hopefully, this article has made it much easier for you to make a decision.